How to Maximize Your Shopify Post Purchase Upsell Opportunity

Shopify post purchase upsell opportunities can help eCommerce brands with their business model's unique set of challenges. Driving customer retention and increasing the average overall spend per purchase is essential in the eCommerce business. Unlike brick-and-mortar stores that can rely on customer loyalty due to geographic convenience, e-commerce and Shopify stores must compete with all of the resources available online today. 

As eCommerce experts here at UserLoop, we help brands and entrepreneurs drive sales, conversions, and customer retention strategies. 

In this article, we will dive into the value of the post purchase upsell and explore:

• What post purchase opportunities are

• How they can help your business 

• The value of a customer survey 

• What UserLoop can offer your Shopify business

 

What are Shopify post purchase upsell opportunities?

Think of when you purchase something online, and after you check out, you are presented with a page that points you toward the chance to add another suggested item to your cart or prompts you to give feedback about your experience. 

Or consider when you purchase something from an online store and receive a follow-up email with deals, offers, and add-on products that you may want to consider. 

These interactions are all considered post purchase upsell Shopify methods used to continuously engage the consumer and encourage them to increase their purchase, make another purchase, or develop into a loyal customer. 

Essentially, it is an approach to increasing sales and revenue that targets the moment right after a user has bought an item. 

How can they help your business? 

Think about it this way, the moment after a customer makes a purchase is a valuable opportunity. At this time, you have a new or returning customer who is intrigued by your brand and product and committed enough to making a purchase. 

Take advantage of this moment as a learning opportunity:

• For you as the business manager, it is a chance to learn more about your customer base.

• For the customer, it is a chance to learn more about products they may love and find reasons to continue shopping at your store in the future.

  

Here are a few ways that leveraging the best post purchase upsell Shopify experience can help your business: 

• Improve customer retention: Offering additional sales and deals right after the customer makes a purchase encourages them to buy more from your store and continuously return. Adding in deadlines and short-term deals also creates a sense of urgency that encourages a quick second purchase. 

• Increase AOV: By offering additional products at the end of the purchase that add value and remain within a reasonable price range, eCommerce businesses can drive up the average order value and boost sales without generating new leads. 

• Learn more about your customer base: The only way to better target your customers is to know your audience inside and out. By adding a survey and email marketing at the end of a purchase, you can get data about customer demographics, preferences, and their overall experience using your site. This will help you strategize and improve moving forward.

 

Making the most of the customer survey

Understanding your customer base will provide priceless insight into your business strategy. The post purchase survey offers the opportunity to learn any information your eCommerce business would find useful. We outline the following occasions for sending out a survey, and the kind of information you can gather: 

When to ask customers questions?  

• When they abandon a cart

• When they buy a new product and you want to know about its quality 

• When you are looking for feedback about the shipping process 

• When you are looking for insight into what matters to your customers 

• When you want feedback on the user experience of the eCommerce site

 

Here are some sample questions you can ask

• What product features are the most important to you? 

• Do you prioritize price or quality?

• Rate your buying experience from 1-5?

• Why did you make this purchase?

• How did you hear about us? 

• Why did you complete the checkout process? 

• If you could do one thing to improve the product or store, what would it be?

UserLoop has a library of best practice ecommerce survey questions developed by DTC experts and leading brands you can use in your surveys.

How UserLoop can help 

Here at UserLoop, we offer guides to help you craft the perfect consumer survey questions. But beyond that, we are also the best Shopify post purchase upsell API out there when it comes to collecting survey answers from your customers. Our integration allows you to seamlessly create surveys and benefit from features including: 

• Response analytics: Our platform provides business managers with granular insights about customer sentiment and customer response rates to show the success of your platform and products and the survey itself.

 

• Multiple Question Types. UserLoop lets you collect CSAT, open-ended, multiple-choice, single select and video responses from your customers. Whatever kind of data you want to collect, there is an option for you.

• Question Bank: UserLoop contains a bank of best practice template questions to help you understand your customers better at every stage of the funnel.

• Branding: Instead of incorporating a generic-looking survey into your well-branded site, our software allows you to personally brand your survey answers to appear fully integrated into your site.

 

• Discount Incentives: UserLoop can automatically generate unique Shopify Discount Codes whenever a customer completes your survey. Incentivise customers to respond and build loyalty and future revenue by rewarding your most engaged customers.

Flexible pricing: We offer multiple pricing packages to suit the needs of various sized businesses and companies, making our services accessible to all. 

Start learning about your customers today 

Leverage the post-purchase upsell Shopify opportunity to increase your sales, grow your eCommerce business, and get to know your customer base in even more detail. Work with us at UserLoop to craft the perfect survey to gain insights about customers, repeat buyers, or those who abandoned their cart. Explore our packages and options here to get started.