Best Practice Ecommerce Survey Questions for Shopify Stores

Have you ever been on an awkward first date?

The uncomfortable hello’s and lean in for hug/kiss/who knows!

Then you sit at your candlelit table. As you wait for the waiter to come and take your order you frantically scan the menu. But you’re not reading the menu items, you’re racking your brain for a question to ask. Something to get the conversation flowing.

I think it’s safe to say this date is going nowhere…

And yet this is what creating Ecommerce survey questions for your Shopify Store customers can often feel like.

What are the right questions to ask?

How should I ask certain questions - I can’t seem to get the wording right?

If you can relate to either of these two scenarios, today's post is for you…

We’re going to be looking at 47 of the best practice questions across 5 categories you can ask your clients in 2022. And we’ll give you free access to our complete library of questions you can dive into whenever you’re desperate for the right question on your next survey.

Here’s what we’ll cover in this article: 

• The 17 best Customer Satisfaction Ecommerce survey questions

• 15 Customer Research questions to get more information about your customers

• 11 Product Research questions to ask your customers

• Shipping Experience survey questions you can ask - here are 2 you can use right now

• Get better Marketing Attribution data with these 2 Ecommerce survey questions

• How to access our full and growing library of Ecommerce survey questions for FREE!

The 17 best Customer Satisfaction Ecommerce survey questions

Understanding how satisfied your customers are with their experience is paramount to your success. By creating the best possible experience for your customers, you increase potential word-of-mouth referrals and repeat buyers. 

So let’s dive into the best Ecommerce survey questions for customer satisfaction:

**1) How easy was it to navigate through our site?

Answer options:**

• Very Easy

• OK

• Difficult

Top Tip: When you get the first bits of data from this question, you can optimize the question with specifics of the experience of your customers. E.g. If the majority of your customers find it difficult, you could ask “What did you find difficult about navigating our site”. 

**2) Did you find the products you were looking for easily?

Answer options:**

• Yes

• No

Top Tip: This is another way of asking question 1

**3) What other information would you have liked to inform your purchase?

Top Tip:** This is a general question that leaves the response open to your customers. So it's a great way to discover new things about the customer experience you may not have considered.

**4) Were you happy with the details provided on the product page?

Answer options:**

• Yes

• No

**5) How was the checkout experience overall?

Answer options:**

• Very Good

• Good

• OK

• Poor

**6) Did you encounter any problems when placing your order? If yes, what were they?

Top Tip:** This is another way of asking question 5 that provides you with more actionable data.

**7) How was your shopping experience?

Answer options:**

• Very Good

• Good

• OK

• Poor

Top Tip: This is another general question so you can expect a variety of different answers you can learn a lot from. If you want to be more specific choose one of the other more specific options like checkout experience, payment experience, navigation experience, etc.

**8) Did you experience a hassle-free payment experience?

Answer options:**

• Yes

• No

**9) Would you recommend us to a friend?

Answer options:**

• Yes

• No

• Not sure

Top Tip: If you are getting a lot of yes answers to this question, you should start measuring your NPS score.

**10) What did you love most about your experience?

Top Tip:** You can ask this question to see what section of your customer’s journey is most enjoyable to them. It’s a great way to find out what you’re doing right so you can replicate this with areas you need to improve.

11) What's one thing we should never stop doing?

**12) What do our competitors do better than what we do?

Top Tip:** Make your customers mini spies with this question. It opens a portal to the experience other customers are having and enjoying with your competitors. With this data, you can start getting better than your competitors and boost your revenue!

**13) What makes us stand out from the competition?

Top Tip:** This is the opposite of question 12. This time you’re asking what your customers prefer about you. Now you know what you’re better at, use it to your advantage.

**14) How can we improve your experience with the company?

Top Tip:** As this is a general question expect to get varied answers. If you’re receiving unusable data from this question, get more specific.

**15) What's the main reason you came back to place another order?

Top Tip:** This is a great question to ask repeat customers.

**16) Do you anticipate purchasing from us again in the future?

Answer options:**

• Yes

• No

• Not sure

Another way of asking this question is:

17) How likely are you to purchase again from us (please rate 1-10)?

Now let’s take a look at the customer research questions…

15 Customer Research questions to get more information about your customers

Customer Research is so important now. With privacy changing, you need to be smart about how you capture your customers’ data. Zero and First Party data is the best way to do this whilst remaining compliant. So use these questions to learn more about your customers. And learn more about Zero and First Party data here.

18) When is your birthday? (MM-DD-YYYY)

**19) What is your age?

Answer options:**

• 18-24

• 25-34

• 35-44

• 45-54

• 55-64

• 65+

**20) What is your gender identity?

Answer options:**

• Male

• Female

• Non binary

• Prefer not to share

**21) What is your occupation?

Top Tip:** you could also make this a multiple choice question by asking about what sector/industry they work in. This makes the data easier to read and compare.

**22) Who are you shopping for?

Answer options:**

• Myself

• Friend

• Family Member

• Partner

• Colleague

• Other

Top Tip: Use this question to focus your marketing messages. E.g. if the majority of your customers are buying for a partner you know there is an emotional connection that can be made in your marketing.

23) Did you find what you were looking for?

​​Answer options:

• Yes

• No

Top Tip: If you are getting a lot of no’s from this question you need to assess your navigation experience.

**24) On a scale of 0-10, how much do you trust the product reviews?

Top Tip:** Get an understanding of how much seeing reviews impact your customer base's buying decisions.

25) How helpful do you find ratings while making a purchase decision?

​​Answer options:

• Very helpful

• Somewhat helpful

• Not helpful

Now let’s delve into your customer’s social media behavior:

26) Do you follow us on Instagram?

​​Answer options:

• Yes

• No

Top Tip: You can swap out Instagram with whichever platform you are most active on.

**27) Which social network are you most active on?

Answer options:**

• Instagram

• Facebook

• Snapchat

• Twitter

• Tiktok

Top Tip: Start learning where your customers are hanging out so you can focus your marketing efforts on the right platform.

Considering offering subscription, VIP access, or membership? Then try this question to gauge interest…

28) Would you be interested in a subscription offering?

​​Answer options:

• Yes

• No

**29) Why did you buy from us?

Top Tip:** Remember with this question you are trying to learn why they chose you over a competitor. If you’re not getting useful data from this question, get more direct.

30) Did you know we sell in physical retail locations, as well?

​​Answer options:

• Yes

• No

• Not sure

Top Tip: Only use this question if you have physical locations or your products are stocked in physical locations.

Learn more about how your customer feels about your brand with these two questions:

31) In your own words, describe how you feel about (insert your brand here)

Or

32) What would be one word you’d use to describe us and why?

Okay, now you know more about your customers, let’s see how they feel about your products…

11 Product Research questions to ask your customers

The questions in this section will help you get valuable data on how your customers interact with and use your products. 

**33) Which features of the [product] were most important to you?

Top Tip:** The answers you get to this question can literally drive your marketing messages. Use them!

34) Were you happy with our range of products?

​​Answer options:

• Yes

• No

Top Tip: If customers are not satisfied with the range of products available, they are unlikely to purchase from you. So finding out if the majority think your range is big enough can show you if this is an area you can improve to grow your revenue.

**35) What other products would you like to see in our online store?

Top Tip:** Use this question if you want to increase your range of products. Let your customers guide you.

36) How satisfied are you with the quality of our products?

​​Answer options:

• Very satisfied

• Somewhat satisfied

• Not satisfied

• Very dissatisfied

Top Tip: If your quality is considered low by your customers they won’t come back, they’ll leave negative reviews and they’ll probably bad-mouth you to friends and family. Always check your customers are happy with the quality of the product they receive.

37) Please select the reason for purchasing this product. Select all that apply.

​​Answer options:

• Preferred brand

• Locally made or sourced

• Sentimental value

• Product quality

• Adherence to laws

• Transparency

Top Tip: Change out the answer options to be relevant to your product. And use the data you get to create powerful marketing messages that draw in more customers.

38) How would you describe our prices?

​​Answer options:

• Too high

• Just right

• Too low

Top Tip: You’re aiming for “just right” here but be careful not to price yourself out of business or overprice yourself and lose business to competitors.

39) Is this a gift?

​​Answer options:

• Yes

• No

• Prefer not to say

Top Tip: If the majority of your customers buy the product as a gift, it should be marketed this way to relate better to your customer buying motives.

40) How long do you expect to use the product you just purchased?

​​Answer options:

• Less than a year

• 1 year

• 2 years

• 3 years

• 5 years +

**41) On a scale of 1-10 how likely are you to recommend (insert product or service) to others?

Top Tip:** Another way to gather how satisfied your customers are with your products.

These next 2 questions are great for informing your marketing (another conversion rate optimization opportunity here). When you know what your customers love about the products you sell, you know how to target new customers.

42) Which product features do you consider the most valuable?

**43) Which product feature do you use most often in your day-to-day?

Shipping Experience survey questions you can ask - here are 2 you can use right now**

Many customers become dissatisfied with your brand when the shipping experience is poor. These 2 questions will help you discover if it’s something you did pre or post-purchase that affects negative opinions of your brand:

44) Did you receive your product within the expected timeline?

​​Answer options:

• Yes

• No

45) Please rate your experience with the delivery personnel

​​Answer options:

• Very satisfied

• Somewhat satisfied

• Not satisfied

• Very dissatisfied

Get better Marketing Attribution data with these 2 Ecommerce survey questions

Cookies aren’t always accurate for tracking anymore. There’s no better way to find out how your customers came to you than asking them directly. Use these questions to get this data:

**46) How did you hear about us?

Answer options:**

• Facebook

• Instagram

• TikTok

• From a friend or family member

• Influencer

• Searched on Google or Bing

• Online Article

**47) Where did you most recently see an ad or hear about us?

Answer options:**

• Facebook

• Instagram

• TikTok

• From a friend or family member

• Influencer

• Searched on Google or Bing

• Online Article

How to access our full and growing library of Ecommerce survey questions for FREE!

Phew…

That was a lot of questions, huh?

Well, you’ll never be caught not knowing what to ask now. Bookmark this page so you can easily access the best Ecommerce survey questions every time you create a customer survey.

Or better still, get free access to our complete question library with even more survey questions. Sign up for your free-forever UserLoop account today and get instant access (no purchase necessary).