UserLoop vs Fairing: Shopify Survey Features and Pricing
UserLoop and Fairing both collect post-purchase feedback from Shopify customers. The useful comparison is how each product fits your survey workflow, reporting needs and order volume.
This comparison was reviewed on 23 September 2026 against the products' public pricing and documentation. Check the linked plan details before choosing: available features and prices can change.
Pricing at a glance
- UserLoop: Free plan; Unlimited $19/mo with unlimited responses. Plans are priced by features rather than monthly order volume.
- Fairing: Free for 0–200 transactions; Core $49/mo for 201–500 transactions. Higher transaction bands and additional features affect the total price.
UserLoop Unlimited includes up to three active surveys with ten questions each, alongside email and link surveys, AI analysis and the MCP connection. A free plan lets you start with a post-purchase survey. See UserLoop's current plans and Fairing's pricing for the exact limits and add-ons.
Where Fairing fits
Fairing focuses on customer-reported attribution. Its public product information includes Question Stream, reporting connected to order data, and integrations for attribution and analytics workflows. If those integrations are central to your team, check them against your current stack.
Fairing also publishes AI Weekly Insights in beta. Its Advanced Attribution offering is a separately priced add-on. These are distinct capabilities, so check which features and transaction band are included in the plan you are evaluating.
Where UserLoop fits
UserLoop combines checkout surveys with feedback collected through email, links and storefront placements. That lets a team ask about discovery after a purchase, satisfaction after delivery and purchase barriers while someone is browsing.
Start with post-purchase surveys for Shopify if you need attribution and purchase feedback. Use email surveys for later experiences, or link and QR surveys when you want to share a survey directly. Feature availability depends on your plan.
UserLoop can draft survey questions, group open-text feedback and help you explore responses alongside order context. Choose the questions around a business decision rather than collecting more responses without a plan for using them.
Both products offer an MCP connection
MCP lets an AI assistant connect to a product's data. Fairing: Native MCP for Claude and ChatGPT; confirm current plan access. UserLoop connects survey and order data to compatible assistants on its Unlimited and Plus plans.
See Fairing's MCP product and UserLoop's MCP connection. Evaluate the data and actions each connection exposes, the permissions it needs and whether your chosen plan includes access.
A practical way to compare the apps
- List the decisions you need to make: channel attribution, product improvements, delivery feedback or customer satisfaction.
- Choose the placements you need and check each product's support for them.
- Compare the actual monthly price at your current order volume, including required add-ons.
- Test one short survey and review whether its answers give your team useful context.
For attribution, begin with How Did You Hear About Us? options and examples. For broader research, use the free ecommerce question library and CSV to choose a small set of questions.
Which should you choose?
Consider Fairing when its attribution workflow and integration catalog meet your requirements. Consider UserLoop when you want a range of survey placements, AI analysis and predictable pricing at different order volumes. Both have a free entry point, so use a real survey to assess the fit.
The agentic growth toolkit for Shopify
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UserLoop talks to your customers at scale with surveys and contests that feed one AI-queryable dataset. AI does the setup and the analysis.
- SurveysFind out why customers buy: checkout, email, link & QR.
- ContestsGiveaways that grow your list and social following.
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