Monetize the Post Purchase Journey - Unlock Hidden eCommerce Value

Where should your eCommerce monetizion strategy end? Does the scope end at the customer purchase? What about post purchase? 

Here at UserLoop we are constantly striving for new ways to help grow our clients revenue. So, we are excited to introduce a fresh approach to unlocking value at the post purchase phase, a phase often overlooked in the ecommerce journey. 

Dig Deeper - 2 minute read 

Monetizing live Customers - Post Transaction Advertising 

Ecommerce revenues continue to grow but the pace is slowing down and the competition to attract and retain customers has never been so fierce. So when a new innovative revenue idea comes along, its worth a look.

UserLoop Monetization helps you grow AOV and reduce CAC by monetizing live customers post purchase. 

It monetizes the final stage of the ecommerce journey by offering exclusive offers from selected partners to users at the end of their journey. This works in two ways, either, after they've completed their onsite journey or after a post purchase email survey. 

In short,  it helps websites make more money from every transaction.

Monetization - step by step

Lets keep it really simple - and follow the customer journey.

1. A customer reaches a post-purchase confirmation either, on your commerce site, or at the end of the post- purchase email survey 
2. They view relevant and personalized offers from PPX Advertiser partners  (our new strategic partner and leader in this space) 
3. Customers are directed to the advertiser site to complete their offer

Win: Win: WIN - customers, brand & advertiser

For any new revenue tactic to succeed there has to be multiple wins. Live Monetization provides a win for the customer, the brand and the advertiser.

The Merchant - Merchants invest massive effort in driving traffic and conversion. So why not benefit from the untapped potential at a point which does not interfer with the ecommerce purchase journey.  At a time and place where there is no risk of traffic bouncing out of the checkout or affecting your conversion rate,

Nationally-based advertisers are willing to pay a premium for qualified relevant traffic. And, every dollar generated is pure profit, offering you the flexibility to reinvest in customer acquisition or take it as profit.

The Customer -  Customers are buzzing after purchasing a fab new product, their credit card is out and they are receptive to relevant new incentives from trusted brands. 

Of course the user experience needs to be seamless, unobtrusive and personalized and that’s where PPX’s digital strategy is second to none. The customers like it because they get a special offer on the way out of the website. They can choose to take it or they can just go on their journey as normal. 

The Advertiser - PPX post purchase advertising is seeing 20% + click through rates on the first offer shown, which is unheard of in advertising. As I am sure you are aware, a CTR of 1 - 2% is more typical. This is testament to incentive relevance, which in turn makes it a highly attractive proposition for large B2C adveritsers, such as Capital One, SiriusXM, & HomeChef. An attractive proposition, which advertisers are prepared to pay a premium for, which is turn is great for merchants.

The Results

The merchant earns revenue based on click-through rates. And, at 20% plus this provides a exciting new pure profit revenue stream for merchants. As a merchant that profit can go straight to the bottom line or you may choose to feed it back into top of the funnel marketing, helping supplement top level CAC.

_“We integrated in minutes and started earning on day one. We should have done this years ago!

Eric Smith_

CEO & Founder, Pro Compression