The Comprehensive Guide to Customer Surveys for TikTok-Driven Shopify Store Owners

Understanding what your customers like, who they follow and the trends their interested in are some of the essential ingredients to creating effective content for TikTok. One of the the most reliable ways of learning all these things is through surveying your customers directly. We've put together this easy-to-follow guide to give you the strategies, tools, best practices, and examples to master customer surveys for your TikTok-driven Shopify store.

Let's start at the beginning. Why should you be surveying your customers in the first place? You can learn more than you imagined by surveying them at the right time with the right question.

Benefits of Surveying TikTok Customers:

1. Gain deeper insights into customer preferences

2. Evaluate the effectiveness of your content

3. Measure the impact of influencer partnerships

4. Improve customer satisfaction and retention

5. Identify trends and opportunities for growth

Strategies, Tools, and Best Practices for Surveying TikTok Customers:

1. Integrating a survey app like UserLoop into your Shopify checkout process

UserLoop is a fantastic app that you can seamlessly integrate into your Shopify store's checkout process. It's an effortless way to collect valuable feedback from your customers without being intrusive. 

You can create tailored surveys that focus on your TikTok content, creator partnerships, and products. Keep it short and engaging to increase responses, and experiment with different question types like open-ended and multiple-choice.

Build questions that target your customers at checkout and post-purchase by email. By surveying them at the right points in their customer journey you can answer questions like…

• Which TikTok Creators do you follow?

• Which creators would you like to see us work with?

• Which other brands do you follow?

• When scrolling through TikTok, what about our ads caught your attention?

Best practices for using UserLoop:

a. Keep surveys short and focused to ensure a high response rate
b. Use a mix of open-ended and multiple-choice questions to gather varied insights
c. Test different survey designs and question formats to determine what works best for your audience

Pro Tip: Use UserLoop surveys to collect User-Generated Content (UGC) videos from your customers. Encourage them to share their experiences with your products through video submissions, which you can later feature on your social media platforms (including TikTok!). This not only fosters a sense of community but also showcases your products in action, straight from your customers.

2. Running competitions and contests

Competitions and contests are a fun, interactive way to motivate your TikTok customers to provide feedback. These events can generate a buzz around your brand while simultaneously collecting valuable insights about your customers' preferences and experiences.

Best practices for running competitions and contests:

a. Clearly outline the rules, entry requirements, and deadlines to avoid confusion
b. Promote your contest across multiple social media platforms for maximum exposure
c. Partner with influencers to amplify your contest's reach and credibility

Example: Host a video contest on TikTok, asking your customers to showcase creative ways they use your products. Have participants include a specific hashtag and complete a survey to enter the contest. Collaborate with relevant influencers to judge the contest and promote it on their channels.

3. Sending follow-up email surveys after the customer has ordered

Follow-up email surveys allow you to collect feedback from customers who have recently made a purchase. These insights can help you assess customer satisfaction, identify areas for improvement, and evaluate the impact of your TikTok marketing efforts.

Best practices for sending follow-up email surveys:

a. Customize your email subject line and content to increase open rates
b. Allow sufficient time for customers to receive and use the product before requesting feedback
c. Include a clear call-to-action that directs customers to complete the survey

4. Using social media and direct messaging
Leverage social media platforms and direct messaging to connect with your TikTok customers and share survey links. By engaging with your customers directly, you can gather real-time feedback and foster a sense of community around your brand.

Best practices for using social media and direct messaging:

a. Encourage customers to share their feedback in the comments section of your TikTok videos
b. Monitor and respond to direct messages to show customers that you value their input
c. Collaborate with influencers to promote your surveys and gather a diverse range of insights

Example: Share a short TikTok video with a behind-the-scenes look at your product development process or upcoming product launch. In the video caption, include a call-to-action encouraging viewers to complete a survey and provide their feedback on your products and TikTok content. Pin a comment with the survey link to ensure maximum visibility.

5. Offering incentives for completing surveys

Incentives can significantly boost survey response rates by motivating customers to share their opinions. Our internal data has shown you can achieve response rates of over 70% by incentivising customers with an offer to complete your survey.

Best practices for offering incentives:

a. Select rewards that are valuable and relevant to your target audience
b. Clearly communicate the incentive in your survey invitation to increase participation
c. Monitor the effectiveness of various incentives and adjust your strategy accordingly

Example: Offer exclusive discount codes or free samples to customers who complete your survey. Not only does this encourage participation, but it also incentivizes future purchases and promotes brand loyalty. We see some brands going as far to offer a 100% reimbursement of the purchase price if a customer answers all survey questions. The customer data you can collect is so valuable it can even sometimes be worth offering such a generous incentive.

6. Analyzing and acting on survey data

Once you've collected survey responses, it's crucial to analyze the data and use it to inform your TikTok marketing strategy and overall business decisions.

Best practices for analyzing and acting on survey data:

a. Segment your data by customer demographics, purchase history, or other relevant factors to identify patterns and trends
b. Compare your survey results with your store's sales data and other performance metrics to understand the impact of your TikTok efforts
c. Share key insights and findings with your team and use the information to drive improvements in your content, influencer partnerships, and product offerings

Example: If your survey data reveals that a particular influencer partnership resulted in a significant increase in traffic and conversions, consider collaborating with that influencer on future campaigns or seeking out similar influencers for future partnerships.

Customer surveys offer a wealth of information for Shopify store owners looking to optimize their TikTok marketing efforts. By understanding how your content and creator partnerships resonate with your audience, you can make data-driven decisions that will ultimately boost your store's sales and success.

Sometimes working with an agency dedicated to helping you convert your TikTok traffic can be another great way to put the survey data you collect to work. One great option to consider is Creator Clique.

Now you're armed with a range of strategies, tools, best practices, and real-life examples at your disposal, you're well-equipped to implement effective surveys and unlock the full potential of your TikTok-driven Shopify store.

Don't miss out on this opportunity to better understand your audience, improve customer satisfaction, and identify trends that will propel your business forward.