New in UserLoop: Popup Surveys, App Blocks, and AI Analysis via MCP

We just shipped three features we've been working on for a while, and together they change what's possible with customer feedback on Shopify.

Until now, UserLoop surveys lived in two places: checkout pages and email. Both are great for post-purchase feedback, but they only reach customers who've already bought. That's a small fraction of the people visiting your store every day.

These three new features close that gap:

• Popup Surveys — display surveys as modal overlays on any page, triggered by a timer, exit intent, or scroll depth.
• App Block Surveys — embed surveys directly into your Shopify theme as native inline sections.
• MCP Server — connect your survey data to AI assistants like Claude and ChatGPT for conversational analysis.

Here's what each one does and why we built it.

Popup Surveys

Popup surveys let you show a survey to any visitor on any page of your store. They appear as a modal overlay — triggered by a timer, exit intent, or scroll depth — and capture responses right there in the popup.

This is the first time you can collect feedback from visitors who haven't purchased. That means exit intent surveys on product pages, timed feedback prompts on your home page, and cart page questions — all reaching the people your checkout and email surveys never could.

How it works

You create a popup survey in your UserLoop dashboard, activate it, then add it to your Shopify theme with one click. From the theme editor, you configure:

• Trigger type — timer (1-60 seconds), exit intent, or scroll depth (10-100%)
• Page targeting — enable or disable for home, product, collection, cart, blog, and other pages
• Position — center (with overlay), or fixed to any corner
• Width — 300-600px on desktop, auto full-width bottom sheet on mobile

Once a visitor completes or dismisses the popup, it won't show again in that browser. No repeat annoyance.

Discount codes for conversion

You can attach a discount code to any popup survey. Visitors complete the survey, then receive a unique code they can copy and use at checkout. You're collecting feedback and driving conversions at the same time — a visitor who was about to bounce now has a reason to stay.

Where we think popups shine

• Exit intent on product pages — ask what stopped them from buying. You'll surface objections you never knew existed.
• Timed surveys on high-traffic pages — "How did you find us?" or "What are you looking for?" after 5-10 seconds.
• Cart page — ask if anything is unclear about shipping, returns, or payment. Reducing friction on your highest-intent page directly impacts revenue.

App Block Surveys

App block surveys take a completely different approach. Instead of a popup overlay, the survey embeds directly into your page as a native Shopify app block — inline, part of the page, inheriting your theme's fonts and styling.

You place them through the Shopify theme editor by dragging the UserLoop block wherever you want it — below a product description, on a landing page, on the account page. The survey renders immediately as part of the page content. No trigger, no delay — it's just there.

Styling controls

App blocks are designed to blend into your theme:

• Width — 300-800px (default 600px)
• Background — transparent, card (white with shadow), or bordered
• Border radius and padding — match your theme's design tokens
• Font — automatically inherits your theme's typeface

Smart customer targeting

You can target questions based on customer status:

• All visitors — shown to everyone
• New customers only — visitors who've never placed an order
• Returning customers only — visitors who've ordered before

If your survey includes an email question, UserLoop checks the visitor's order history in real time after they enter their email — so subsequent questions can be dynamically shown or hidden based on their customer type.

Where app blocks work best

• Product pages — embed "How did you hear about us?" to capture attribution from visitors who haven't purchased yet
• Account pages — NPS surveys that returning customers see every time they log in
• Landing pages — lead capture with an email question and optional discount reward

Popup vs. app block

These aren't competing features — they complement each other.

A typical setup: run a popup survey for exit intent feedback across all pages, and embed app block surveys on specific product pages for ongoing attribution data.