#FeedbackWeek Day 5: Connecting UTM data to survey responses.

Today marks the grand finale of our inaugural #FeedbackWeek, a week dedicated to unveiling a unique feature each day, designed to enhance your understanding of your customers.

Our final reveal is something you've been waiting for, an innovation fueled by your feedback and insights.

We've been closely listening to our merchants and their need to link survey responses with UTM data for a deeper understanding of their customer cohorts. This ability to cross-examine survey data with other analytics presents a powerful tool to dive deeper into customer behavior patterns.

So, we're thrilled to announce the launch of UTM data integration in UserLoop! This new feature connects UTM data from customer orders with their survey responses. We're incorporating this data into our response analytics, giving you the opportunity to probe deeper into customer cohorts.

To visualize this new feature in action, we've created a demo video that walks you through the UserLoop interface.

Here's a demo video to show you how it works in UserLoop.

From the moment you install the UserLoop app, UTM Analytics begins to capture data. It links seamlessly to customer responses as they complete your surveys.

To harness the power of UTM analytics, navigate to your chosen survey and select the 'Analytics' tab. Choose a question for analysis, and then hit the 'UTMs' button to see the corresponding UTMs for the chosen response.

As an added benefit, we'll also display the total sales for each UTM option. This means you can see exactly how much revenue is generated from customers who come from each source and choose each answer option.

We're planning to incorporate even more UTM-based features, so your input is crucial! Use the chat button in the app to tell us what statistics you'd like us to include next.

Your feedback is the driving force behind our innovations. We can't wait to see how you'll leverage this new tool to better understand your customers and grow your business.