Best Post Purchase Upsell Apps for Shopify

In the world of online shopping, the transaction doesn't have to end once a customer has made a purchase. There is a huge opportunity that many businesses miss out on - post-purchase upselling. 

Post-purchase upsell apps are designed to encourage the customer to add items to their order. Offering additional, complementary, or upgraded products to customers after they have completed their initial purchase. This can be an incredibly powerful tool for increasing your store’s average order value (AOV) and overall revenue. 

For any Shopify store owner, maximizing the average order value (AOV) is a key objective. With sky high customer acquisition costs, it's important to encourage customers to spend as much as possible when you do finally get them to visit your store.

While many strategies focus on acquiring new customers or selling more products, post-purchase upselling targets customers who have already made a purchase and are therefore more likely to buy again. 

A significant challenge for many store owners is the surprisingly low average conversion rates in e-commerce, which usually floats around 2%. 

This is crucial because the industry-wide Average Order Value (AOV) is $45. So, if 100 people visited your website, you would likely only earn $90, minus your marketing and overhead costs. This makes it incredibly tough for stores with small marketing budgets to generate sustainable profits.

So - instead of trying to increase traffic, store owners can achieve quicker success by enhancing the AOV of their current customers. 

This approach will immediately improve your bottom line without requiring an increase in marketing spend.

"Improving the AOV of existing customers can lead to quicker success for new store owners."

Implementing upsells and cross-sells is a straightforward way to instantly boost your AOV.

Understanding Post-Purchase Upsells and Cross-Sells

Upsells and cross-sells involve offering your customer a product they might be interested in after they have completed a purchase. When they accept your post-purchase offer, it increases their cart's total value.

An upsell typically involves the customer adding something to their original order. 

This could be a premium version of the item they just purchased, a larger volume of a product already in their cart, or even a smaller, travel-sized version of the product they just bought.

On the other hand, a cross-sell usually involves the customer adding a complementary product to their cart.

It's a strategy that has proven to be very effective, sometimes increasing sales by as much as 20%. 

For simplicity, we will refer to both upsells and cross-sells as "upsells" since the strategies and results are quite similar.

Traditional Upselling Methods

Traditionally, stores offer upsells in one of three ways:

1. Pre-purchase at the point of sale (POS).
2. After the original purchase, in an email sent a few hours later.

Both of these upselling strategies can be effective. 

The One-Click Post-Purchase Upsell

The one-click post-purchase upsell is a different strategy where the customer sees the upsell after making the purchase but before exiting the store - typically between the checkout and thank-you pages.

This upsell appears as a new page immediately after the customer's original purchase is completed. 

The customer can accept the upsell offer without having to re-enter their payment or shipping details; they can accept with just one click.

This is the main way that most Shopify post purchase upsell apps work, targeting the customer in the checkout process itself rather than by email

Why Consider Installing a Post Purchase Upsell App?

1. Increase Average Order Value: By suggesting additional products or upgrades after the initial purchase, you can encourage customers to spend more, thereby increasing your AOV.

2. Enhance Customer Experience: Providing customers with products that complement their purchase can enhance their overall shopping experience and satisfaction. 

3. Boost Revenue: It’s a well-known fact that it's easier to sell to existing customers than to acquire new ones. Post-purchase upselling leverages this by targeting customers who have already shown a willingness to purchase from your store.

4. Reduce Cart Abandonment: By offering additional products after the initial purchase, you can reduce the chance of cart abandonment that usually occurs when too many items are added to the cart at once.

Considering the benefits, it's a no-brainer for any Shopify store owner to install a post-purchase upsell app. 

One thing to keep an eye on when selecting an app for your store is the cost - some apps charge an additional percentage on all sales made through the app whilst others have a flat fee.

Depending on the size of your store and AOV, it might make sense to pick an app with fixed fees if you are doing a lot of volume.

In this post, we'll review some of the best post-purchase upsell apps available for Shopify, to help you make an informed decision on which one is the best fit for your store.

Top 5 Shopify Post Purchase Upsell Apps

AfterSell Post Purchase Upsell
Video: https://www.youtube.com/watch?v=P3xyRIPRh6A

Cost: Free plan available with a 30-day free trial. Plans start at $7.99/month for up to 100 monthly store orders, and go up to $29.99/month for up to 500 monthly store orders. Custom pricing for 500+ orders

Star Rating: 4.9 (600 reviews)

About the app:

AfterSell allows you to boost your average order value with post-purchase upsells. 

Once the customer has made the initial purchase, the app shows them irresistible post-purchase offers that can be accepted in one click, with no need to re-enter payment information or go through checkout again. 

Additionally, you can optimize your thank you page with reviews, FAQs, cross-sells, and more. 

For Shopify Plus users, it allows modifying the checkout page with upsells and social proofs. It is compatible with various other apps like Checkout, Nosto, Loox, Stamped, Judge.me, ReCharge, etc.

What We Like:

• Easy to Set Up: Users can easily install, set up, and create upsells, with many skipping 'how to' guides and having their first upsell funnel set up within a few minutes.

• Flexible Upsell Editor: AfterSell provides a very flexible upsell editor, enabling users to customize and create whatever they want, unlike other upsell apps that are very limited in what can be changed.

• Exceptional Customer Support: The app’s support is responsive and always willing to help with any questions or concerns, which is often highlighted in the customer reviews.

What Could Be Better:

• User Interface: Some users might find the interface a bit overwhelming initially, as one of the reviews mentioned the need for assistance in setting everything up, indicating that the interface might not be intuitive for everyone.

• Additional Features for Non-Shopify Plus Users: While the app provides the ability to modify the checkout page with upsells and social proofs for Shopify Plus users, it would be nice if this feature was available for all users.

Overall, AfterSell Post Purchase Upsell is a great app if you're looking to boost your AOV post purchase!

It’s easy to use, has a flexible upsell editor, and provides exceptional customer support. However, it could improve by making the user interface more intuitive, clarifying aspects of the app to avoid misunderstandings, and providing additional features for non-Shopify Plus users.

ReConvert Post Purchase Upsell

Video: https://www.youtube.com/watch?v=dAOVQd-zKqs

Cost: Free plan available. 30-day free trial. Additional charges may apply. Plans start from $4.99/month plus 0.75% of extra revenue generated by the app.

Star Rating: 4.9 (4k reviews)

App Description: ReConvert is an app that helps you boost revenue by up to 15% by creating one-click upsells, post-purchase upsells, and discounted upsells to your checkout and thank you page.

It's got a conversion-focused post-purchase upsell funnel and checkout blocks to boost CVR. Features include deploying checkout and post-purchase upsell funnels, boosting AOV post-checkout blocks, recharging thank you page with surveys, birthdays collection, and product upsell, and easily building and managing your checkout upsell strategy with a drag and drop editor.

What We Like:

• Drag and Drop Editor: Easily design your thank you page and manage your checkout upsell strategy with a user-friendly drag and drop interface.

• Varied Upsell Opportunities: Deploy advanced one-click post-purchase upsell funnels, checkout upsell, and thank you page upsell and cross-sell.

• Extra Features: Recharge your thank you page by running surveys, collecting birthdays, and offering product upsells.

What Could Be Better:

• Additional Charges: The pricing plan includes a percentage of extra revenue generated by the app, which may not be suitable for all businesses - espescially if your store is high volume or high AOV!

• Learning Curve: Some users may find it challenging initially to understand and utilize all the features offered by the app.

• Customization Options: Although it offers extensive customization, some users may find it limited in certain aspects, such as customizing the upsell funnel.



Cart X ‑ Post Purchase Upsell
Cost: Free plan available. 14-day free trial. Plans start from $9.99/month for 0-100 monthly store orders.
Star Rating: 5.0 (113 reviews)

About the app: 

Cart X is a one-click upsell app that helps you add and manage upsell and cross-sell funnels to reconvert customers. 

It offers one-click upsells (OCU), pop-ups, and thank you page in-cart offers to boost your revenue, conversion rate, and average order value (AOV). 

Features include adding cart pop-up aftersell and post-purchase vitals offers with countdown, easy drag & drop thank you page builder with cross-sell, coupon & discount, reconverting one-click upsell (OCU), thank you page, checkout upsell & popup, tracking the best performing funnels & products, and selling complementary products, warranties, BOGO, bundles, cross-sells, upsells, and more.

What We Like:

• One-Click Upsells: Offers one-click upsells (OCU), pop-ups, and thank-you page in-cart offers.

• Drag and Drop Builder: Easy drag & drop thank you page builder with cross-sell, coupon, and discount.

• Analytics: Allows you to track the best-performing funnels and products.

• Fixed fees: we liked that this app doesn't charge a percentage on sales.

What Could Be Better:

• Learning Curve: Some users find it difficult to know exactly what to do at the beginning.

• Funnel Building: Although it has robust funnel-building capabilities, some users may need assistance in understanding funnels and setting them up correctly.

Candy Rack | All‑in‑One Upsell

Cost: Free plan available. 14-day free trial. Plans start from $29.99/month for Shopify Basic plan with unlimited orders & revenue. No hidden fees. 24/7 chat & e-mail support.

Star Rating: 5.0 (214 reviews)

About the app:

Candy Rack is a one-click upsell app that allows you to upsell & cross-sell products to customers during the purchase journey. 

By combining pre-purchase, in-cart upsells, and post-purchase checkout upsells, you can create an optimized sales funnel for your business. 

It provides an all-in-one solution for pre-purchase, in-cart, and post-purchase checkout upsells, smart auto-upsells which let AI choose the most relevant one-click upsell product, a mobile-first design, and performance optimization to ensure the app doesn't affect page load times and your customer experience.

What We Like:

• All-in-One Solution: Candy Rack provides pre-purchase, in-cart, and post-purchase checkout upsells all in one app, optimizing the entire sales funnel.

• Smart Auto-Upsells: The app uses artificial intelligence to choose the most relevant one-click upsell product for each customer.

• Mobile-First Design: The app is optimized for a seamless mobile experience, ensuring that mobile users can easily navigate and accept upsell offers.

• Flat fees. No extra hidden fees or percentage based fees.

What Could Be Better:

• Pricing: The pricing might be on the higher side for small businesses or stores that are just starting out. However, the pricing plans are structured based on the Shopify plan you are on, which could be seen as fair pricing.

• Learning Curve: Some users, especially those who are not tech-savvy, might find it a bit challenging to set up and navigate the app initially.

Overall, Candy Rack is an excellent app for any Shopify store owner looking to optimize their entire sales funnel with upsells and cross-sells. It provides a comprehensive solution with smart auto-upsells, mobile optimization, and performance that doesn't affect your store's load time - and doesn't have any % based fees making it ideal for higher AOV or volume stores.

So what is the best Post Purchase Upsell App for Shopify?

In conclusion, installing a post-purchase upsell app is a no-brainer for any Shopify store owner, without one you could be missing a sales boost of up to 20% on your baseline orders. Getting that critical boost to AOV that can make the difference between your ROAS (return on ad spend) being positive or negative.

It's essential to choose an app that aligns with your store's needs, size, and budget. Consider the features that are most important for your store, whether it is the ease of use, flexibility, customer engagement, analytics, customization, or pricing.

The most important thing to bare in mind with all these apps is their fees - some apps do charge a % based on the order value of sales made through the app. We'd recommend going for one of the app without those fees, and pay a fixed monthly amount to use the app. This gives you a fixed predictable cost every month and doesn't eat into your margins.

Whichever app you choose, implementing post-purchase upsells and cross-sells will undoubtedly boost your AOV, enhance the customer experience, and ultimately, increase your revenue.