Survey questions that segment by pet need, surface owner concerns, and explain the choice made, with answer choices and the timing to ask them.
What is your pet's name?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
What is your pet's name?
open textWhy ask it: The one personal field customers actively want to fill in. It raises completion on everything that follows, gives your email a subject line that gets opened, and captions every photo contest entry that customer ever submits. Keep it optional and to one line.
What kind of pet is this order for?
single choiceSuggested answers
Why ask it: The first fork in every recommendation you will ever make, and the option that matters most is the last one: multi-pet households buy larger formats, empty them faster, and often need two of any durable.
How big is your pet?
single choiceSuggested answers
Why ask it: Weight decides portion size, chew strength, harness and bed dimensions, and supplement dosing, and it is far more reliable than breed because most customers own a mix. If you sell breed-specific formulas, swap these bands for your breed groups and keep the question in the same position.
How old is your pet?
single choiceSuggested answers
Why ask it: Life stage is the only segment that tells you what someone will need next month without them saying so: puppy and kitten food has an end date, senior formulas and joint support have a start date. The rescue option matters because those owners often cannot answer precisely and will abandon a survey that insists.
What did your pet do the first time you offered it?
single choiceSuggested answers
Why ask it: The proxy question done properly. An owner cannot rate flavor, but they can report what happened in front of them. A product with a high share of 'ate around it' has a palatability problem that no discount and no better photography will solve.
How long did it last?
single choiceSuggested answers
Why ask it: One question with two readings. For a chew or a toy it is a durability score, and it only means anything crossed with the weight band above. For food, litter, or treats it is your replenishment calendar for that household. Use question logic to swap the wording by product type.
Where did you first hear about us?
single choiceSuggested answers
Why ask it: Professional recommendation never leaves a click. If vets, groomers, and trainers rank above paid social here, your next growth channel is a sample box and a business card rather than a higher bid.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
Your inputs are sent only to generate this result and are not stored by UserLoop.
Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Put the pet profile on the order confirmation page: name, species, size, and age
Send the reaction question by email five to seven days after delivery, once the pet has met the product
Cross the lifespan answers with the weight bands and publish the result as a sizing guide
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking the owner for a satisfaction score the pet cannot give
Skipping weight, then guessing at portion, chew strength, and sizing
Asking for the pet's name and never using it again
Reading toy lifespan as one average instead of by size of animal
Because the customer is not the user. An owner can rate the packaging, the price, and the courier, but on the product itself they can only report what they watched happen. 'Ate around it' and 'destroyed it in an evening' are decisions you can act on. 'Four stars' is not.
The profile questions belong on the order confirmation page, where they cost the customer three taps and start paying back immediately. The reaction and lifespan questions belong in an email five to seven days after delivery, once the animal has met the product and the owner has something to report.
Yes, and it is the rare personal field people enjoy completing. It lifts completion on the questions that follow, it gives your emails a subject line the owner cannot ignore, and it makes every photo entry that customer sends you easy to publish with a caption.
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