Survey questions that uncover routine goals, product expectations, and the hesitation before a first order, with answer choices ready to publish.
How would you describe your skin?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
How would you describe your skin?
single choiceSuggested answers
Why ask it: The most useful segment in skincare. Read every other answer through it, and check whether the people buying each product are the skin type the formula was built for.
Do any of these give your skin trouble?
multiple choiceSuggested answers
Why ask it: Catches a bad match while the order is still packable, so usage guidance can go in the box. It also tells your email tool which launches to keep away from this customer.
Where will this sit in your routine?
single choiceSuggested answers
Why ask it: Routine slot predicts repurchase better than satisfaction does. A product used now and then will not empty on schedule, and its reorder email should not pretend otherwise.
Where did you first hear about this product?
single choiceSuggested answers
Why ask it: Skincare gets researched in videos and comment threads that never register a click, so paid search takes credit for work a creator did a week earlier. Check the named accounts against your seeding list before renewing a single contract.
What were you using before, and what made you switch?
open textWhy ask it: Names the product you actually beat and the reason it lost, which is how you write comparison copy in customer language instead of your own. AI analysis in Surveys clusters the reasons so hundreds of answers read like one page of notes.
How well does the texture suit you?
ratingWhy ask it: Texture, not efficacy, is the usual reason a product quietly stops being used: it pills under SPF, sits greasy, or dries tight. Rated per product, it separates the formulas that need a reformulation brief from the ones that need an application instruction.
Will you buy this again when it runs out?
single choiceSuggested answers
Why ask it: Asked by email as the pack should be emptying, this is a reorder trigger rather than a satisfaction score. The customers already trying something else are your churn cohort, and they are worth a real reply while they still answer email.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
Your inputs are sent only to generate this result and are not stored by UserLoop.
Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Start at checkout with skin type, sensitivity, and discovery: three questions, under ten seconds
Send the routine slot and texture questions by email two weeks after delivery, once the product has been used enough to judge
Schedule the repurchase question per pack size, timed to when each size should be running low
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking about results instead of routine, which invites claims you cannot make
Reading answers as one store when skin type is the segment that matters
Collecting the sensitivity answer, then emailing everyone the same launch
Sending one reorder question 30 days after every order, whatever the size
Skin type, what their skin reacts to, and where the product will sit in their routine. Those three turn a list of orders into segments you can act on. Keep them to the checkout page, then ask about texture and reorder timing by email once the product has been used.
Ask about use and intent rather than outcomes: where it sits in the routine, how fast it is being used, whether they plan to buy again. Those answers are more commercially useful anyway, and they keep your survey, your email, and your ads clear of claims rules.
Yes, the template is free to copy into any tool. What Surveys adds is the order link: every answer sits beside the product and pack size that was bought, so skin type becomes a breakdown per formula, and AI analysis summarizes the switch-reason answers instead of leaving you with four hundred rows.
Collect useful customer insight with Surveys and grow your audience with Contests.
