Survey questions that capture taste preferences, pack formats, and delivery expectations behind each order, with answer choices ready to publish.
Which flavor would you order again on its own?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
Which flavor would you order again on its own?
open textWhy ask it: Variety packs sell the trial and hide the verdict. This is the question that names the flavor which earned a second order, asked while the box is still open. Once your lineup is settled, swap it for a single-choice list of your flavors so the results count themselves.
How close was the taste to what you expected?
ratingWhy ask it: Taste is the one attribute a product photo cannot carry, so a low score here is usually a description problem rather than a recipe problem. Track it per product: the line that lags the store average is the one whose page oversells it.
Do any of these affect what you buy from us?
multiple choiceSuggested answers
Why ask it: These are filters applied before a shopper ever reaches you, not preferences formed on your site. The mix decides which claim goes above the fold, and each option becomes a segment that gives your email a reason to be relevant.
What condition did your order arrive in?
single choiceSuggested answers
Why ask it: Named failures get reported where a satisfaction score gets skipped. Read this by week and shipping route through the warm months, then reach the customer with a replacement before the one-star review is written.
Who is this order for?
single choiceSuggested answers
Why ask it: Gift buyers and trade curiosity both hide inside ordinary orders. Someone who never tasted the product should not receive a reorder email, and a cafe testing you deserves a conversation rather than a newsletter.
How long do you expect this to last?
single choiceSuggested answers
Why ask it: This is your reminder schedule, written by the household that will empty the pack. Averages hide the difference between one coffee drinker and four, and a reminder sent a week late is a reorder lost to the supermarket.
How did you first find us?
single choiceSuggested answers
Why ask it: Food gets discovered at a tasting table and in other people's kitchens. Neither leaves a click behind, so this is the only account of your channels that includes them.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
Your inputs are sent only to generate this result and are not stored by UserLoop.
Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Start at the order confirmation page with discovery, dietary needs, and who the order is for
Send the taste and arrival questions by email three to five days after delivery, once the pack is open
Read flavor verdicts by product every month and retire the flavor nobody names before the next production run
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking how it tastes on the day the order ships
Collapsing celiac, vegan, and low sugar into one preferences box
Reading damage as a store average instead of by month and route
Sending a reorder prompt to someone who bought a gift
Both, but not with the same questions. Discovery, dietary needs, and who the order is for can all be answered on the order confirmation page. Taste and arrival condition need the box to have been opened, so they belong in an email a few days after delivery.
Ask which one they would buy on its own and which they would leave out. Start with open text while your lineup is still changing, then switch to a single-choice list of your flavors once it settles. Because responses are tied to the Shopify order, you always know which pack an answer came from.
Send the arrival-condition question two or three days after delivery and watch it weekly through the warm months. The people who answer 'melted' or 'leaked' are telling you before they tell the internet, which gives you a replacement, an apology, and a packaging change in the same week.
Collect useful customer insight with Surveys and grow your audience with Contests.
