Objective
Acquire prospects interested in shopping the store
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Free planning resourceBuilt for Shopify merchants
Gift card sweepstakes template
Use store credit to offer choice while keeping the prize tied to genuine future customers.
- Practical examples
- Implementation checklist
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UserLoop
Enter the giveaway
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Ready-to-use template
Campaign blueprint
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
Audience
Broad top of funnel: anyone who might shop your category, which is both the point and the limitation. It is the wrong campaign when you are about to send high-frequency email, and the wrong campaign for expensive or considered products, where an entrant with no product preference rarely converts.
Recommended duration
10 to 14 days, run when you need reach rather than depth
What to measure
Redemption of the winning credit and 90-day engagement on the entrant segment, never the raw entry count
Prize ideas
- store credit with a clear redemption period
- A focused product bundle for the same customer need
- Store credit paired with a bestselling product
Entry design
Primary action
Enter with email
Bonus actions
Refer a friendFollow on Instagram
Campaign timeline
- 1Before launch: set the credit value against your average order and write the redemption window into the rules
- 2Day 1: entry opens with email, plus referral and Instagram follow as bonus entries, promoted where reach is cheapest
- 3Week 2: push referrals rather than paid reach, since a referred entrant is the better half of this list
- 4Close: draw, issue the credit with its expiry, and send the entrant segment its own welcome sequence
Launch checklist
- Credit value set from your average order, not from a round number that sounds impressive
- A redemption window written into the rules and onto the card itself
- A Klaviyo tag or CSV export that keeps entrants separate from your main list
- A welcome email written for people who came for a prize, not for your product
Promotion copy
“We are giving away store credit, and entering takes one field and about four seconds. Add your email for an entry, refer a friend or follow us for more, and the winner has ninety days to spend it on whatever they like.”
Optional AI assistant
Make the template specific to your store
Generate a focused variation while keeping the expert-written version available as your baseline.
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Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
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What you get
What this template gives you
Three specifics worth checking against your own store before you launch.
The easiest entry you can offer, and the least it tells you
Credit near your average order buys a real basket
Tag the list on the way in, it will not behave like the others
How to put it into practice
How to put it to work
Start with the focused version, publish, and let the first answers steer the next iteration.
- 1
Set the credit at one to two times your average order, with a redemption window stated up front
- 2
Sync entrants to Klaviyo as their own tagged segment, never straight into your main list
- 3
Send a welcome email that has to earn the second open, then judge the segment on what it does next
Mistakes to avoid
Protect the quality of the result
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Credit worth ten times your average order, which buys you sweepstakes hunters
Merging entrants into your main list, where their engagement drags every send down
Running it when the thing you were short of was list quality, not size
No redemption window, so the credit sits as a liability nobody spends
Frequently asked questions
Practical answers before you launch
Is a gift card sweepstakes worth running?
It depends what you are short of. It is the fastest way to add volume to a small list, and the right call ahead of a launch or a season when you need reach and have time to filter afterwards. If your list is already large and unengaged, this makes it worse, and a product-prize campaign or a referral push is a better use of the same two weeks.
How much should the gift card be worth?
One to two times your average order. At that level the winner has to add something of their own to redeem it, which means a real basket and a real customer. Push it to several hundred and you attract people who enter every sweepstakes they find, whose only relationship with your store is the draw.
Why store credit instead of cash?
Because credit cannot be spent anywhere else. Cash and gadget prizes pull in entrants with no interest in what you sell, and they leave at the first email. Credit is still the loosest filter of any prize, which is why the amount and the redemption window carry the whole job of keeping the audience relevant.
How do I keep the list healthy afterwards?
Tag the segment on the way in, send it a real welcome before you send it a promotion, and let engagement decide who graduates into the main list. Expect unsubscribes on the first genuine send and read that as the filter working. Keep the segment separate, by Klaviyo tag or CSV export, so a quiet audience never sits inside your core sends.
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