Objective
Build a permissioned email audience
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Free planning resourceBuilt for Shopify merchants
Email list builder giveaway template
Create a low-friction email entry campaign with a prize tightly aligned to future customers.
- Practical examples
- Implementation checklist
- No signup required
UserLoop
Enter the giveaway
Enter giveaway
Ready-to-use template
Campaign blueprint
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
Audience
People one nudge away from buying: visitors who did not convert, social followers who never left an address, and the friends they refer. A poor fit for an audience with no reason to want your products, because a prize broad enough to attract strangers is a prize that attracts professional entrants.
Recommended duration
7 to 14 days
What to measure
Deliverable addresses added, then that same cohort's first-order rate at ninety days. Entries are the number that feels good on day three; the honest one is what share of them bought something before your email tool started charging you for them.
Prize ideas
- a focused introduction to your product range
- A focused product bundle for the same customer need
- Store credit paired with a bestselling product
Entry design
Primary action
Enter with email
Bonus actions
Refer a friendFollow on Instagram
Campaign timeline
- 1Week 1: open the campaign and aim every owned surface at it: popup, footer, order confirmation page, and social bios
- 2Days 4 to 7: email your existing list and ask for referrals, since that is the only step that reaches people you do not already have
- 3Final 48 hours: run the closing reminder everywhere the entry link already lives and state the exact draw time
- 4Draw day and the day after: announce the winner, then send everyone else the consolation offer while they still remember entering
Launch checklist
- Prize priced, with the cost recorded as a campaign cost rather than a discount
- Entry page linked from the popup, the footer, the order confirmation page, and every social bio
- Welcome email and post-draw consolation email written and scheduled before launch
- Klaviyo sync tested with a real entry, or the CSV export opened once and checked
Promotion copy
“One person is getting a full introduction to what we make: [prize], drawn at random on [date]. Enter with your email in about ten seconds, then refer a friend or follow us to multiply your entries.”
Optional AI assistant
Make the template specific to your store
Generate a focused variation while keeping the expert-written version available as your baseline.
Personalize this template with AI
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
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What you get
What this template gives you
Three specifics worth checking against your own store before you launch.
A prize sized to your range, so entering only makes sense if the person shops with you
Every entry is a permissioned address that syncs to Klaviyo or exports as CSV
A welcome email and a post-draw offer written before the campaign opens
How to put it into practice
How to put it to work
Start with the focused version, publish, and let the first answers steer the next iteration.
- 1
Set the prize as the bundle a first-time customer would actually choose, then price it, because that is your campaign cost
- 2
Make email the entry and cap bonus actions at two, since every extra step costs you completion
- 3
Write the first two emails before launch: a same-day welcome that names the campaign, and a post-draw offer for everyone who did not win
Mistakes to avoid
Protect the quality of the result
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Prizing something anyone would want, which fills the list with people who enter forty giveaways a week and open none of them
Blasting the new addresses with a promo on day one, which produces spam complaints and drags your sending domain down with them
Never emailing the people who lost, when the consolation offer within a day of the draw is where this campaign actually earns
Having no suppression plan, so a year later you are paying your email tool for thousands of addresses that never opened anything
Frequently asked questions
Practical answers before you launch
How many emails will a giveaway actually add?
It depends far more on the traffic you point at it than on the prize. A giveaway converts attention into addresses; it does not create the attention. If nobody carries it to a new audience, you will mostly convert visitors you already had, which is still worth doing but is a different result than growth. Worth knowing before you plan: the free plan covers one contest and fifty entries a month, so a campaign that works needs Pro at $29 a month, billed through Shopify.
Are giveaway addresses worth less than organic signups?
Usually yes, per address, and that is fine if the prize did the filtering. Tag the two sources separately in your email tool and compare them for ninety days on open rate, first-order rate, and unsubscribes. If the giveaway cohort never opens, the prize was wrong rather than the channel.
How many bonus actions should I add?
Two, three at the outside. Bonus actions multiply entries, so a long list quietly transfers the odds to people who complete everything on every giveaway, while your genuine prospect gives up at step three. Referral plus one social follow covers reach without turning entry into a task list.
Do I need double opt-in for giveaway entries?
Your email platform's rules and the law where your entrants live decide that, so check both before you launch. Whatever you choose, remember these people gave you an address to win something, not necessarily to hear from you weekly. Say what they signed up for in the first email and give them one obvious way out.
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