Ask leaving visitors what they needed, what was missing, and whether a clearer next step could help.
What were you looking for when you visited today?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
What were you looking for when you visited today?
open textWhy ask it: Names the intent behind a visit, which is the one thing page analytics cannot see: a shopper who wanted a size, a shipping cost, or a product you no longer stock all look identical in a bounce report. Group the answers by landing page to find the pages that promise something they do not deliver.
What nearly stopped you from choosing this product?
open textWhy ask it: Everyone who answers this got past the objection, which means the same objection is still stopping the shoppers who did not. Asked of buyers rather than browsers it stays specific, and it is the cheapest supply of product page and FAQ fixes you have.
What would help you feel ready to complete the purchase?
open textWhy ask it: Asks for the remedy rather than the complaint, so the answers arrive as a to-do list: a size chart, a delivery date, a smaller pack. It also tells you what your recovery email should carry, which is often information rather than a discount.
Is there anything else you would like us to know?
open textWhy ask it: The last question is where the unprompted things arrive: a packaging complaint, a size you do not stock, one support agent thanked by name. Keep it optional and last so it costs nothing in completion, and lean on AI analysis to group the themes once you pass a few hundred responses.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
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Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Trigger on exit intent on desktop, and on a scroll-then-idle rule on mobile where there is no cursor to leave with
Cap it at one view per visitor per month and suppress it for anyone with items in the cart
Group answers by landing page, then rewrite the page that promises something it does not deliver
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Firing on the first scroll, before the visitor has seen enough to hold an opinion
Running a full-screen interruption on mobile, which damages the experience and the answers together
Stacking it on a cookie banner, an email popup, and a chat prompt, so four overlays compete for one exit
Asking why the visitor is leaving instead of what they came for, which invites blame rather than information
Not if it appears when the session is already ending and it closes in one tap. The real risk is everything else you show first: a cookie banner, a newsletter popup, a chat prompt, and then a question. Suppress it for shoppers with a cart, cap the frequency, and check conversion for the exposed group before you roll it out to everyone.
There is no cursor leaving the viewport, so read behavior instead. A visitor who has scrolled a product page, paused, and started back toward the top is behaving like someone about to go. Cut the mobile version to a single question, because a four-question card on a phone is a wall and it gets dismissed unread.
What they came for, first. It is answerable, it is not accusatory, and it produces the one thing analytics never records: intent. Follow it with what stopped them and what would help, and leave the open text until last so the survey can be abandoned after the useful part.
Different visitor, different question. An abandoned cart survey talks to someone who chose a product and stopped at checkout, so it asks about cost, delivery, and payment. An exit survey talks to someone who never got that far, so it asks whether the site had what they came for at all. The template here is free to copy into whatever runs on your storefront, while Surveys covers the post-checkout and email moments where answers can be tied to real orders.
Collect useful customer insight with Surveys and grow your audience with Contests.
