Survey questions that surface health goals, label concerns, and the reason a product was chosen, worded to stay clear of medical claims.
What made you start looking for a product like this?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
What made you start looking for a product like this?
single choiceSuggested answers
Why ask it: A question about the customer rather than a claim about the product, which is what makes it safe to ask and safe to publish. It is also the segment that should drive your email flows, your bundles, and the next product you cross-sell.
What convinced you this was safe to take?
single choiceSuggested answers
Why ask it: You asked someone to ingest your product daily, so something closed that gap. Whichever answer wins belongs at the top of the product page, and it is rarely the line the brand currently leads with.
How does it taste?
ratingWhy ask it: Flavor ends more subscriptions than price does, and it is the complaint people make by leaving rather than by writing in. Rated per variant it becomes a formulation brief instead of a mystery in the churn report.
What, if anything, makes it hard to take every day?
open textWhy ask it: Adherence is the hidden churn driver: too many capsules, a scoop that clumps, a habit that never attached itself to breakfast. AI analysis in Surveys groups these answers, so the fix becomes a pack size or format decision rather than another discount.
What else do you take alongside this?
multiple choiceSuggested answers
Why ask it: Your bundle roadmap, written by people who already buy from you. It also names the adjacent products you are losing to someone else every single month.
How many servings do you have left?
single choiceSuggested answers
Why ask it: Sent shortly before the reorder date, this is the most actionable answer in the category. Unopened stock means the next shipment should be delayed rather than discounted, and under a week means the reorder email should go today.
Do you plan to order this again?
single choiceSuggested answers
Why ask it: A purchase-intent question rather than a satisfaction score, which keeps it clear of outcome claims. The undecided group is the only one worth spending retention budget on, and the ones already switching are the cohort to interview before they go quiet.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
Your inputs are sent only to generate this result and are not stored by UserLoop.
Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Ask goal and trust signal on the order confirmation page: two questions, ten seconds
Send the flavor, daily friction, and stack questions by email two to three weeks after delivery
Time the servings-left and reorder questions to a week before the pack should run out
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking whether the product worked, which produces answers you cannot use
Rating flavor across the whole store instead of per variant
Treating every no the same when the undecided group is the winnable one
Collecting stack answers and never building the bundle they describe
Ask about the person and the product experience: what they set out to do, what convinced them to trust it, how it tastes, whether the daily serving fits their routine, and whether they plan to reorder. Leave out anything that asks or implies whether it worked, because those answers are risky to hold and unusable in marketing.
Split it across three moments. Goal and trust at checkout, while the reason for buying is fresh. Flavor and adherence two to three weeks later, once it has been taken enough times to judge. Servings left about a week before the pack should empty, where the answer can still move the next shipment.
That is what the servings-left question is for. Surveys ties every answer to the Shopify order, so you can read responses by pack size and see whether the interval you ship on matches the rate people actually take it. Move the default, and offer a longer interval to everyone reporting unopened stock.
Collect useful customer insight with Surveys and grow your audience with Contests.
