Ask concise questions immediately after checkout while motivation and acquisition memory are fresh.
What was the main reason you decided to buy today?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
What was the main reason you decided to buy today?
open textWhy ask it: Separates the trigger from the product: a restock email, a gift deadline, a price, a friend who recommended it. Sort the answers into triggers you could create deliberately and you have the brief for your next lifecycle campaign.
How did you first hear about us?
single choiceSuggested answers
Why ask it: Self-reported discovery is the only view you get of the channels that never produce a click: a podcast mention, a friend's recommendation, a video watched and never tapped. Ask it on the order confirmation page while the purchase story is fresh, then compare the answer mix against where the budget actually goes.
Which source had the greatest influence on your decision?
single choiceWhy ask it: The channel that introduces you and the channel that closes the sale are often different, and budgets get set on the wrong one when discovery is the only question asked. Run it directly after the discovery question and read the two as pairs rather than as separate charts.
How would you rate the checkout experience?
ratingWhy ask it: Rated by the people who made it through, so a low score points at friction your conversion rate can never show you. Break the answers down by device and payment method, because most checkout complaints turn out to be a mobile problem or a missing wallet rather than a design problem.
What nearly stopped you from choosing this product?
open textWhy ask it: Everyone who answers this got past the objection, which means the same objection is still stopping the shoppers who did not. Asked of buyers rather than browsers it stays specific, and it is the cheapest supply of product page and FAQ fixes you have.
Is there anything else you would like us to know?
open textWhy ask it: The last question is where the unprompted things arrive: a packaging complaint, a size you do not stock, one support agent thanked by name. Keep it optional and last so it costs nothing in completion, and lean on AI analysis to group the themes once you pass a few hundred responses.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
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Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Put three questions on the order confirmation page: why they bought, where they found you, and what nearly stopped the order
Add branching so the discovery answer decides which follow-up appears, instead of asking everyone the same second question
Read the results by order value each month, then move one budget line or fix one checkout step
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Waiting for the delivery email, by which point the reason for buying has merged with how the parcel arrived
Putting all six questions on the confirmation page instead of moving the slower ones to email
Using the confirmation page for support triage, which is the delivery survey's job
Reporting one store average when order value splits the answers cleanly
On the order confirmation page, in the seconds after payment clears. That is the most attention a customer will ever voluntarily give you, and the reason for buying is still a live thought rather than a reconstruction. Anything about delivery or the product itself belongs in a separate email survey once the order has actually arrived.
Three on the confirmation page. Completion falls with every question you add, and the three that earn their place are the purchase trigger, the discovery channel, and whatever nearly stopped the order. The rest of this template works better by email, where a customer who has the product in hand has more to say.
No, because the order is already placed before the first question appears. Surveys runs after checkout completes, so nothing sits between the customer and the payment button, and answering stays optional. Keep the questions short and most buyers treat them as part of the confirmation rather than as an interruption.
Yes. Question logic branches on the answer given, and because every response is tied to the Shopify order you can also split any question by product, collection, or order value after the fact. A first-time buyer of one trial size and a repeat buyer spending three hundred dollars rarely answer the same question the same way, and one blended average hides both of them.
Collect useful customer insight with Surveys and grow your audience with Contests.
