Survey questions that identify the occasion, the gifting doubts, and the detail that closed the sale, plus the reason each question earns a place.
Is this piece for you or for someone else?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
Is this piece for you or for someone else?
single choiceSuggested answers
Why ask it: The question that splits every email that follows. Nothing in the order data reveals it, and getting it wrong means sending styling content to someone who bought one necklace for their mother.
What is the occasion?
single choiceSuggested answers
Why ask it: Occasions in this category are dated and they repeat. Captured once and used respectfully, an anniversary or a birthday schedules the highest-intent email a jewelry brand can send, twelve months ahead.
How sure were you about the size?
single choiceSuggested answers
Why ask it: The jewelry version of fit doubt, and the only warning you get before a resize. Route the guesses to support for a sizer or a size check while the piece is still unshipped, and track the guess rate per ring style.
What were you unsure about before you ordered?
open textWhy ask it: Left open because the doubt shifts by price band: sizing at the low end, metal and stone provenance in the middle, and whether it photographs honestly at the top. AI analysis clusters the answers so the pattern appears without reading every one.
Have you reacted to jewelry metals before?
single choiceSuggested answers
Why ask it: Asked after the sale, never as a checkout gate. The share of sensitive customers in your own base decides whether plated pieces belong in the core range, and it justifies publishing composition instead of adjectives.
How does the piece look in person compared with the photos?
ratingWhy ask it: Jewelry is photographed at many times life size, so the gap between the image and the hand is a real risk. A line scoring below your store average has a photography problem rather than a product problem.
How is the piece holding up with wear?
single choiceSuggested answers
Why ask it: Sent by email several weeks in, when plating and clasps start telling the truth. It buys you a warranty conversation before the customer writes the review, and a per-collection count you can take to the supplier.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
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Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Ask gift intent, occasion, and size confidence on the order confirmation page
Branch by email: gift buyers get deadlines and recipients, self-purchasers get styling
Add the wear check a few weeks after delivery and read it by collection
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking who the gift is for before asking whether it is a gift
Treating a guessed size as a satisfied customer
Collecting an occasion and then never using it
Counting tarnish and clasp complaints as one store-wide number
Three on the order confirmation page, one or two by email afterwards. Gift intent, occasion, and size confidence earn their place because each answer changes something you do next. Everything else can wait for the follow-up.
Only after the buyer has told you it is a gift, and only at the level you will actually use: the relationship and the occasion, never names or private details. Question logic in Surveys handles the branch, so self-purchasers never see it.
Yes, copy the questions into any tool you like. Surveys adds the Shopify layer: responses tied to real orders, gift and self-purchase segments compared by order value, and AI summaries of the open answers.
Collect useful customer insight with Surveys and grow your audience with Contests.
