Survey questions that reveal training goals, setup friction, and what built confidence in the purchase, plus the reason each question earns a place.
What are you working toward right now?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
What are you working toward right now?
single choiceSuggested answers
Why ask it: The one answer that changes every email, bundle, and challenge invitation afterwards. It records the customer's own intention rather than any promise about the product, which keeps it usable in every market you sell into.
Have you used it yet?
single choiceSuggested answers
Why ask it: Sent five to seven days after delivery, this catches the return before the window closes. Every answer below used it once is a support task with a deadline attached, not a row in a dashboard.
How easy was it to get set up and start using?
ratingWhy ask it: A setup score per product, which is the number that predicts returns on anything that arrives in a box. A single item scoring below the store average usually explains most of your returns line on its own.
What made getting started harder than it needed to be?
open textWhy ask it: Names the exact step that stalls people: a bolt that will not line up, an app that failed to pair, a manual with no diagram. AI analysis in Surveys clusters the answers, and one video usually clears the biggest cluster.
Is this for you or a gift?
single choiceSuggested answers
Why ask it: Changes who the onboarding email should be written for. Setup tips sent to a buyer who will never use the product are how good equipment ends up unopened in a garage in February.
What made you hesitate before ordering?
multiple choiceSuggested answers
Why ask it: High-value fitness objections are usually durability and self-doubt rather than price. Whichever answers win tell you what reassurance belongs above the fold and how explicit your warranty copy has to be.
How often are you using it in a typical week?
single choiceSuggested answers
Why ask it: Asked a month in, frequency predicts the second order and tells you who will finish a challenge. The customers who have stopped are a re-engagement list with a reason attached, if you follow up and ask for it.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
Your inputs are sent only to generate this result and are not stored by UserLoop.
Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Ask the goal and the gift question at checkout, while the order confirmation is still on screen
Send the setup and first-use questions on day five after delivery, inside the return window
Follow up at 30 days with the frequency question and give the stopped answers a real reply
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking about setup a month later, once the return is already booked
Reading returns as a store number instead of finding the product that owns them
Assuming the buyer is the user, then emailing setup tips to the wrong person
Rewarding results in the follow-up instead of asking about the habit
Twice, for different reasons. Goal and gift at checkout, while attention is highest. Setup and first use around day five after delivery, early enough that a video or a replacement part can still prevent a return. On higher-priced equipment, a thirty-day frequency question is a useful third touch.
Ask about behavior rather than results: whether they have used it, how often, and what made starting hard. Behavior is a fact you can act on, it predicts repeat purchase better than a self-reported outcome, and it keeps your emails, ads, and contest rules well clear of claims territory.
Yes, the question set is free to copy anywhere. Surveys adds the order link, so a setup complaint arrives attached to the product, the variant, and the order value, and you can read first-week answers per item instead of as one store-wide average.
Collect useful customer insight with Surveys and grow your audience with Contests.
