Survey questions that uncover age and stage needs, safety concerns, and what earns parent trust, worded to avoid details that identify a child.
How old is the child this order is for?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
How old is the child this order is for?
single choiceSuggested answers
Why ask it: The most useful fact in the category, because it dates every purchase that follows. Use bands rather than a birth date: you need the timing, not anything that identifies a child. The expecting option is the one to watch, since those customers can be planned for months ahead.
What convinced you this was safe to use?
single choiceSuggested answers
Why ask it: The question that writes your product page. Whichever option wins belongs above the fold, and the last option is a warning light: those orders carry the most doubt, the highest return risk, and the most support contact.
What were you still unsure about when you ordered?
open textWhy ask it: Parents finish their research off your site, so the doubt that survived it is the sentence your product page is missing. In this category it is usually fit for a newborn, washing and durability, or whether a certification covers the exact model.
Who is this order for?
single choiceSuggested answers
Why ask it: One tap that splits your follow-up permanently. Gift buyers cannot review a product they never used, but they buy again for the next occasion. Parents want the next stage. Sending each of them the other's email is the most common wasted send in baby.
Who first told you about us?
single choiceSuggested answers
Why ask it: Worded as a person on purpose, because in this category it usually is one, and search is the exception rather than the default. Giving groups and health professionals their own options tells you which of them to support with samples, guides, or a partnership.
What are you likely to need next?
multiple choiceSuggested answers
Why ask it: A demand signal that arrives before the need does. Combined with the age band, it tells you which category to put in the next email and which gap in your range parents keep filling somewhere else.
Is this your first child?
single choiceSuggested answers
Why ask it: First-time parents research more, contact support more, and belong to a group of people at exactly the same stage in the same month, which makes them your best referral source. Second-time parents buy faster and want what worked before. The two deserve different tones and different email cadences.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
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Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Ask two questions on the order confirmation page: what convinced them, and the child's age band
Send the doubt and gifting questions by email about a week after delivery, once the product has been used
Segment the email calendar by age band and let the next-stage answers choose the offers
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking for a birth date when an age band does the job
Sending a ten-question survey to someone who has not slept
Asking a gift buyer how the product performed
Collecting the safety answers and leaving the product page unchanged
Use bands, not birth dates, and never ask for a name or a photo. An age range is enough to time the next size and the next stage, and it keeps the survey to one tap. Saying why you are asking, in one line above the question, raises completion rather than lowering it.
Two questions on the order confirmation page while the research is fresh, then two or three by email about a week after delivery, once the product has been through a night or a feed. Never more than three on one screen. This audience abandons long surveys faster than any other.
What convinced you this was safe. It tells you which proof point closed the sale, which is the thing your product page should lead with, and the answers arrive in the exact language other parents already use.
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