Prioritize real unmet needs, test concepts, and understand which benefits deserve investment before building.
What need is not fully met by the options available today?
Start with the complete working structure, then adjust the language, timing, and incentive to fit your customers and brand.
Best used when
Your team has a specific decision or growth objective and needs a focused artifact to move from planning to launch.
What need is not fully met by the options available today?
open textWhy ask it: Points at the gap in the whole category rather than in your range, which is where new lines come from. Asked of existing customers it stays grounded in real use instead of wish lists, and a theme that repeats across dozens of answers is worth more than any single vivid one.
What were you hoping this product would help you do?
open textWhy ask it: Captures the job the product was bought to do, in wording that is usually narrower and more concrete than the benefit printed on your product page. Mine the phrasing for copy, and flag any goal your product cannot actually deliver before it turns into a return.
Which product idea would be most useful to you?
multiple choiceWhy ask it: Tests appetite before a minimum order quantity commits your cash, which is the most expensive guess in ecommerce. List real, described products rather than vague benefits, and treat the result as a shortlist to validate with a waitlist, never as a unit forecast.
Which feature or benefit mattered most to you?
open textWhy ask it: Tells you which single line of your product page did the selling, so everything else can be cut or moved down. When the answers name a benefit you barely mention, you have found conversion lift that costs nothing but a rewrite.
What nearly stopped you from choosing this product?
open textWhy ask it: Everyone who answers this got past the objection, which means the same objection is still stopping the shoppers who did not. Asked of buyers rather than browsers it stays specific, and it is the cheapest supply of product page and FAQ fixes you have.
Is there anything else you would like us to know?
open textWhy ask it: The last question is where the unprompted things arrive: a packaging complaint, a size you do not stock, one support agent thanked by name. Keep it optional and last so it costs nothing in completion, and lean on AI analysis to group the themes once you pass a few hundred responses.
Generate a focused variation while keeping the expert-written version available as your baseline.
Add your goal and audience. If AI is unavailable, the complete template on this page still works as a practical starting point.
Your inputs are sent only to generate this result and are not stored by UserLoop.
Three specifics worth checking against your own store before you launch.
Start with the focused version, publish, and let the first answers steer the next iteration.
Ask the unmet-need question first and let those answers write your concept list, rather than the other way around
Put three to five concrete concepts in the choice question, each described the way it would read on a product page
Take the winning concept to a pre-launch waitlist campaign and treat signups as the real demand test
Strong execution usually comes from removing ambiguity and keeping every action tied to the original objective.
Asking whether customers would buy a concept, which reliably overstates demand
Describing concepts as benefits instead of products, so respondents end up voting for adjectives
Testing only with repeat buyers, who ask for extensions of what they already own
Stopping at the survey when a waitlist with an email address behind it is a much harder test
It can tell you what to investigate and what to drop, which is most of the value. Stated preference runs optimistic, so use the ranking as a filter that removes weak concepts rather than as a forecast of units. Take the survivor to a waitlist or a pre-order, because an email address costs something to give and a click does not.
Test the need rather than the design. Asking which problem customers still have not solved, and which of several described outcomes they would pay for, tells you nearly everything without publishing a spec. Save the visual reveal for the launch campaign, where the attention is worth more anyway.
A deliberate mix. Recent buyers describe adjacent needs, repeat buyers describe extensions of your existing range, and one-time buyers who never came back describe the gap that lost them. Report the three groups separately, because merging them invents an average customer who does not exist.
The survey narrows the field and the campaign proves the demand. Run the concept question, pick the winner, then open a pre-launch waitlist giveaway in Contests where joining the list is the entry. Entry volume becomes your demand signal, referrals widen it, the list syncs to Klaviyo, and launch day starts warm instead of cold.
Collect useful customer insight with Surveys and grow your audience with Contests.
